The need for human interaction amidst the pandemic forced us to re-think the way we do business and reach new customers. Social media helped small businesses stay afloat and in many cases, catapulted them to success after their promo videos went viral on a TikTok challenge or Reel.
Social media is changing towards a more intimate experience where brands can introduce their products and services using creators that have smaller and authentic communities but highly engaged and active users. Small businesses have already capitalized from the use of social media, but this new trend, moving away from massive influencers towards fan base movements is something to understand to keep the sales coming.
The Future of Social Media
So we reviewed several reports on what the future of social media holds for 2022, and overall we see two main topics: The rise of content creators and a smaller, yet, more engaged communities.
These two small trends will have several implications for marketing campaigns, allow me to elaborate.
Smart marketing agencies and brands will partner with creator communities to learn more about customers, simplify content creation and build brand awareness instead of building a community from scratch or paid focus groups.
For example, retailers partner with style bloggers, Instagram fashion personalities, or TikTok DIY enthusiasts with the goal of reviewing products and curating merchandise for their customers and keeping them updated with events that would allow them to engage. This unconventional way of working and marketing makes the brands seem more relatable and unique than big companies.
Because customers trust the opinions of the community and thus buy the product more if they like it, authentic content creators will not easily sign up for a partnership contract that goes against their brand’s identity and values or that will jeopardize their fan base.
The rise of TikTok, Pinterest, and Snapchat Ads
This year, marketers have clear plans to invest more money in social ads, but towards more platforms that are perceived more authentic by the consumers, such as TikTok, Pinterest, and Snapchat, contrary to Facebook and Instagram that have been under scrutiny lately.
Although Facebook will continue to keep a vast chunk of the marketing budget, social media platforms with fewer controversies will have a surge in ad spending.
Businesses will no longer use social media only for brand awareness or customer service but as an innovative retail experience where content creators will share their “inside scoop” to the community and offer members-only deals.
What it means for Small Businesses
Lots of trends to know of but how can you maximize these huge social media trends and ensure your small business will benefit from them?
First, be a hero and keep your customers happy and engaged. Social media is a keyspace to reach an audience with the right message at the right time. It may seem like a daunting task to but with a problem-solving mindset you can nurture your fan base and partner with the right content creator that will take your business to the next level.
Second, it doesn’t matter if you don’t have a large budget to partner with a well-known content creator, you can showcase employees demonstrating your product, create short live videos, and showcase videos from your customers using the product.
Third, create a unique and interesting content marketing strategy to get your small business noticed but also keep social media users returning to your profile brand.
5 Tips to Get the Most Out of the Social Media Trends
- Include creative illustrations to draw attention to messages.
- Use more live videos that allow creators to connect more with their fans.
- Tap into built-in chat tools to facilitate feedback.
- Use calligraphy fonts and create a welcoming and warm feeling.
- Include visual tagging to highlight products and services.
The social media trends in 2022 will be pushing for a more intimate experience where brands can introduce their products and services using creators that have smaller and authentic communities but highly engaged and active users.
A smart strategy for small businesses for 2022 should be using social media as a keyspace to reach your audience with the right message at the right time and diversifying ad spend into platforms that are less intrusive or community prone like Pinterest, TikTok, Twitter and Snapchat.
Also, consider being a hero and solve customer’s problems before they happen creating content, videos, tips, tricks, or tutorials and offering social-first offers to nurture your fan base.
Whether you need a one time service or looking for a marketing partner, we have options that fit your needs and budget. We work with women-owned small businesses in the following niches: coaching, professional services, education and organic/natural beauty care niche.
You can have a SEO marketing partner that helps your business have more visibility, attract more clients, and increase customer referrals.
Focus on growing your business while we do the heavy lifting.